creators
Powered by Passes
TM
About Passes
Building the Future of Creator Commerce
Let’s Team Up
Our Mission
Passes is the category-defining creator commerce platform, and our mission is to give individual creators autonomy over their influence and to empower them as entrepreneurs.
We are equipping leading personalities and tastemakers with the cutting-edge tools and resources they need to earn more from their influence, grow their reach and establish lasting businesses—on their own terms.
Passes was built to give creators the infrastructure and power to run their personal brands as businesses.
We believe creators are today’s thought leaders, driving conversation, defining culture, helping to grow companies and moving markets.
explore passes
Your Digital Ecosystem
Passes supercharges the creator experience and provides fans with unparalleled access—with a personalized dashboard of insights, tools, and new features designed specifically to drive growth, engagement, and earnings, all evolving at the fast pace reflected in today's economy.
Hey-hey! I'm earning really well on Passes!. Come join! 😊
Create without compromise
Creators can connect directly with their communities through a single platform.
Utilize our livestreaming features, customize membership tiers, offer premium DMs, and launch your own branded merch storefront–all in one powerful ecosystem.
learn more
LIVE
Optimized for You
TRANSPARENT, TRUSTED, AND ALWAYS CREATOR-FIRST.
Traditional social networks and monetization tools often extract more value than they return.
With Passes, creators own their audience relationships, amplify their earnings, and shape their futures. We provide creators with powerful channels to unlock recurring revenue - from selling products and merchandise to private phone calls - allowing them to deepen fan relationships, and monetize effectively.
From day one, Passes has been guided by its mission to become the safest place for creators to build businesses. The platform uses a 2-layer content moderation process, combining human oversight with best-in-class AI tools to review content when it's uploaded, for additional security. We know that in order to create, our partners need to feel safe and supported, and at Passes, they do.
The Passes difference isn’t just one you can feel, it is also one you can see where it matters most–your bank account. Creators on Passes are earning 4-10X more when compared to other brand-safe premium content platforms.
Other Platforms
Hidden, higher fees
Limited creative capabilities
Outdated platforms
With Passes
Lower costs, more transparency
More ways to monetize content
AI optimized for easy use
all offerings
Our Story
Passes was founded in 2022 by Lucy Guo and launched in 2023. After realizing that even top creators with active, engaged, and growing fanbases still relied heavily on brand deals for income—and were using outdated business tools to manage their operations—Lucy decided to build a better platform.
Passes infuses ease and ownership into the creator experience, and caters to creators of all types – from athletes and models to gamers and podcasters. The platform offers an ever-evolving suite of tools and resources designed to help today’s most influential personalities authentically engage with their fans, grow them into superfans, and turn their influence into long-term equity, while also ensuring safety and trust remain paramount.
Grounded in Lucy’s deep understanding of AI and the foundational infrastructure entrepreneurs and their businesses need to scale, Passes is able to evolve at the fast pace of the creator economy to continuously meet the needs of its community. From instant payouts and a 0% fee on marketplace sales, to providing creators with industry-leading access to affordable health insurance and wealth management counsel, Passes is paving the way for the future of the creator economy.
TRANSPARENT, TRUSTED, AND ALWAYS CREATOR-FIRST.
Lucy’s Story
changing the creator industry
Bloomberg: Passes Platform Helps Influencers Diversify Income Streams
"A 360 for creators to really help them build their businesses. Everything from wealth management to health insurance to multiple features for any creator to monetize."
Fast Company: AI made her a billionaire. Now she’s using it to help creators maximize their earnings
"Passes help[s] creators monetize their social media followings...goal is to connect them with deals that will turn up-front cash into long-term equity."
Forbes: Meet the entrepreneur turning content creators into millionaires
"Passes caters to a diverse range of content creators, from lifestyle and gaming to music and podcasting. The platform's unique selling point is its focus on direct creator-fan engagement."
get Involved
Become a Passes Creator
Shape Future Creator Commerce
© Passes™ Inc. All Rights Reserved.
Creators
See the Difference
Become Creator
Sign In
Sign Up
Resources
Help
Blog
Press
Guidelines
Company
Careers
Terms of Service
Privacy Policy
Team
become a passes creator
Powered by Passes
TM
About Passes
Building the Future of Creator Commerce
Let’s Team Up
Our Mission
Passes is the category-defining creator commerce platform, and our mission is to give individual creators autonomy over their influence and to empower them as entrepreneurs.
We are equipping leading personalities and tastemakers with the cutting-edge tools and resources they need to earn more from their influence, grow their reach and establish lasting businesses—on their own terms.
Passes was built to give creators the infrastructure and power to run their personal brands as businesses.
We believe creators are today’s thought leaders, driving conversation, defining culture, helping to grow companies and moving markets.
explore passes
Your Digital Ecosystem
Passes supercharges the creator experience and provides fans with unparalleled access—with a personalized dashboard of insights, tools, and new features designed specifically to drive growth, engagement, and earnings, all evolving at the fast pace reflected in today's economy.
Hey-hey! I'm earning really well on Passes!. Come join! 😊
Create without compromise
Creators can connect directly with their communities through a single platform.
Utilize our livestreaming features, customize membership tiers, offer premium DMs, and launch your own branded merch storefront–all in one powerful ecosystem.
learn more
LIVE
Optimized for You
TRANSPARENT, TRUSTED, AND ALWAYS CREATOR-FIRST.
Traditional social networks and monetization tools often extract more value than they return.
With Passes, creators own their audience relationships, amplify their earnings, and shape their futures. We provide creators with powerful channels to unlock recurring revenue - from selling products and merchandise to private phone calls - allowing them to deepen fan relationships, and monetize effectively.
From day one, Passes has been guided by its mission to become the safest place for creators to build businesses. The platform uses a 2-layer content moderation process, combining human oversight with best-in-class AI tools to review content when it's uploaded, for additional security. We know that in order to create, our partners need to feel safe and supported, and at Passes, they do.
The Passes difference isn’t just one you can feel, it is also one you can see where it matters most–your bank account. Creators on Passes are earning 4-10X more when compared to other brand-safe premium content platforms.
With Passes
Lower costs, more transparency
More ways to monetize content
AI optimized for easy use
all offerings
Other Platforms
Hidden, higher fees
Limited creative capabilities
Outdated platforms
Our Story
Passes was founded in 2022 by Lucy Guo and launched in 2023. After realizing that even top creators with active, engaged, and growing fanbases still relied heavily on brand deals for income—and were using outdated business tools to manage their operations—Lucy decided to build a better platform.
Passes infuses ease and ownership into the creator experience, and caters to creators of all types – from athletes and models to gamers and podcasters. The platform offers an ever-evolving suite of tools and resources designed to help today’s most influential personalities authentically engage with their fans, grow them into superfans, and turn their influence into long-term equity, while also ensuring safety and trust remain paramount.
Grounded in Lucy’s deep understanding of AI and the foundational infrastructure entrepreneurs and their businesses need to scale, Passes is able to evolve at the fast pace of the creator economy to continuously meet the needs of its community. From instant payouts and a 0% fee on marketplace sales, to providing creators with industry-leading access to affordable health insurance and wealth management counsel, Passes is paving the way for the future of the creator economy.
TRANSPARENT, TRUSTED, AND ALWAYS CREATOR-FIRST.
Lucy’s Story
changing the creator industry
Bloomberg: Passes Platform Helps Influencers Diversify Income Streams
"A 360 for creators to really help them build their businesses. Everything from wealth management to health insurance to multiple features for any creator to monetize."
Fast Company: AI made her a billionaire. Now she’s using it to help creators maximize their earnings
"Passes help[s] creators monetize their social media followings...goal is to connect them with deals that will turn up-front cash into long-term equity."
Forbes: Meet the entrepreneur turning content creators into millionaires
"Passes caters to a diverse range of content creators, from lifestyle and gaming to music and podcasting. The platform's unique selling point is its focus on direct creator-fan engagement."
get Involved
Become a Passes Creator
Shape Future Creator Commerce
© Passes™ Inc. All Rights Reserved.
Creators
See the Difference
Become Creator
Sign In
Sign Up
Resources
Help
Blog
Press
Guidelines
Company
Careers
Terms of Service
Privacy Policy
Team
become a passes creator
Powered by Passes
TM
About Passes
Building the Future of Creator Commerce
Let’s Team Up
Our Mission
Passes is the category-defining creator commerce platform, and our mission is to give individual creators autonomy over their influence and to empower them as entrepreneurs.
We are equipping leading personalities and tastemakers with the cutting-edge tools and resources they need to earn more from their influence, grow their reach and establish lasting businesses—on their own terms.
Passes was built to give creators the infrastructure and power to run their personal brands as businesses.
We believe creators are today’s thought leaders, driving conversation, defining culture, helping to grow companies and moving markets.
explore passes
Hey-hey! I'm earning really well on Passes!. Come join! 😊
Your Digital Ecosystem
Passes supercharges the creator experience and provides fans with unparalleled access—with a personalized dashboard of insights, tools, and new features designed specifically to drive growth, engagement, and earnings, all evolving at the fast pace reflected in today's economy.
Create without compromise
Creators can connect directly with their communities through a single platform.
Utilize our livestreaming features, customize membership tiers, offer premium DMs, and launch your own branded merch storefront–all in one powerful ecosystem.
learn more
LIVE
Optimized for You
TRANSPARENT, TRUSTED, AND ALWAYS CREATOR-FIRST.
Traditional social networks and monetization tools often extract more value than they return.
With Passes, creators own their audience relationships, amplify their earnings, and shape their futures. We provide creators with powerful channels to unlock recurring revenue - from selling products and merchandise to private phone calls - allowing them to deepen fan relationships, and monetize effectively.
From day one, Passes has been guided by its mission to become the safest place for creators to build businesses. The platform uses a 2-layer content moderation process, combining human oversight with best-in-class AI tools to review content when it's uploaded, for additional security. We know that in order to create, our partners need to feel safe and supported, and at Passes, they do.
The Passes difference isn’t just one you can feel, it is also one you can see where it matters most–your bank account. Creators on Passes are earning 4-10X more when compared to other brand-safe premium content platforms.
With Passes
Lower costs, more transparency
More ways to monetize content
AI optimized for easy use
all offerings
Other Platforms
Hidden, higher fees
Limited creative capabilities
Outdated platforms
Our Story
Passes was founded in 2022 by Lucy Guo and launched in 2023. After realizing that even top creators with active, engaged, and growing fanbases still relied heavily on brand deals for income—and were using outdated business tools to manage their operations—Lucy decided to build a better platform.
Passes infuses ease and ownership into the creator experience, and caters to creators of all types – from athletes and models to gamers and podcasters. The platform offers an ever-evolving suite of tools and resources designed to help today’s most influential personalities authentically engage with their fans, grow them into superfans, and turn their influence into long-term equity, while also ensuring safety and trust remain paramount.
Grounded in Lucy’s deep understanding of AI and the foundational infrastructure entrepreneurs and their businesses need to scale, Passes is able to evolve at the fast pace of the creator economy to continuously meet the needs of its community. From instant payouts and a 0% fee on marketplace sales, to providing creators with industry-leading access to affordable health insurance and wealth management counsel, Passes is paving the way for the future of the creator economy.
At Passes, you can create without compromise. Own your influence. Earn while you build equity.
Lucy’s Story
changing the creator industry
Bloomberg: Passes Platform Helps Influencers Diversify Income Streams
"A 360 for creators to really help them build their businesses. Everything from wealth management to health insurance to multiple features for any creator to monetize."
Fast Company: AI made her a billionaire. Now she’s using it to help creators maximize their earnings
"Passes help[s] creators monetize their social media followings...goal is to connect them with deals that will turn up-front cash into long-term equity."
Forbes: Meet the entrepreneur turning content creators into millionaires
"Passes caters to a diverse range of content creators, from lifestyle and gaming to music and podcasting. The platform's unique selling point is its focus on direct creator-fan engagement."
get Involved
Become a Passes Creator
Shape the Future of Creator Commerce
© Passes™ Inc. All Rights Reserved.
Creators
See the Difference
Become Creator
Sign In
Sign Up
Resources
Help
Blog
Press
Guidelines
Company
Careers
Terms of Service
Privacy Policy
Team
become a passes creator
Powered by Passes
TM
About Passes
Building the Future of Creator Commerce
Let’s Team Up
Our Mission
Passes is the category-defining creator commerce platform, and our mission is to give individual creators autonomy over their influence and to empower them as entrepreneurs.
We are equipping leading personalities and tastemakers with the cutting-edge tools and resources they need to earn more from their influence, grow their reach and establish lasting businesses—on their own terms.
Passes was built to give creators the infrastructure and power to run their personal brands as businesses.
We believe creators are today’s thought leaders, driving conversation, defining culture, helping to grow companies and moving markets.
explore passes
Hey-hey! I'm earning really well on Passes!. Come join! 😊
Your Digital Ecosystem
Passes supercharges the creator experience and provides fans with unparalleled access—with a personalized dashboard of insights, tools, and new features designed specifically to drive growth, engagement, and earnings, all evolving at the fast pace reflected in today's economy.
Create without compromise
Creators can connect directly with their communities through a single platform.
Utilize our livestreaming features, customize membership tiers, offer premium DMs, and launch your own branded merch storefront–all in one powerful ecosystem.
learn more
LIVE
Build Thriving PaidCommunities
TRANSPARENT, TRUSTED, AND ALWAYS CREATOR-FIRST.
Traditional social networks and monetization tools often extract more value than they return.
With Passes, creators own their audience relationships, amplify their earnings, and shape their futures. We provide creators with powerful channels to unlock recurring revenue - from selling products and merchandise to private phone calls - allowing them to deepen fan relationships, and monetize effectively.
From day one, Passes has been guided by its mission to become the safest place for creators to build businesses. The platform uses a 2-layer content moderation process, combining human oversight with best-in-class AI tools to review content when it's uploaded, for additional security. We know that in order to create, our partners need to feel safe and supported, and at Passes, they do.
The Passes difference isn’t just one you can feel, it is also one you can see where it matters most–your bank account. Creators on Passes are earning 4-10X more when compared to other brand-safe premium content platforms.
With Passes
Lower costs, more transparency
More ways to monetize content
AI-optimized for easy use
all offerings
Other Platforms
Hidden, higher fees
Limited creative capabilities
Outdated platforms
Build Thriving PaidCommunities
Passes was founded in 2022 by Lucy Guo and launched in 2023. After realizing that even top creators with active, engaged, and growing fanbases still relied heavily on brand deals for income—and were using outdated business tools to manage their operations—Lucy decided to build a better platform.
Passes infuses ease and ownership into the creator experience, and caters to creators of all types – from athletes and models to gamers and podcasters. The platform offers an ever-evolving suite of tools and resources designed to help today’s most influential personalities authentically engage with their fans, grow them into superfans, and turn their influence into long-term equity, while also ensuring safety and trust remain paramount.
Grounded in Lucy’s deep understanding of AI and the foundational infrastructure entrepreneurs and their businesses need to scale, Passes is able to evolve at the fast pace of the creator economy to continuously meet the needs of its community. From instant payouts and a 0% fee on marketplace sales, to providing creators with industry-leading access to affordable health insurance and wealth management counsel, Passes is paving the way for the future of the creator economy.
At Passes, you can create without compromise. Own your influence. Earn while you build equity.
Lucy’s Story
changing the creator industry
Bloomberg: Passes Platform Helps Influencers Diversify Income Streams
"A 360 for creators to really help them build their businesses. Everything from wealth management to health insurance to multiple features for any creator to monetize."
Fast Company: AI made her a billionaire. Now she’s using it to help creators maximize their earnings
"Passes help[s] creators monetize their social media followings...goal is to connect them with deals that will turn up-front cash into long-term equity."
Forbes: Meet the entrepreneur turning content creators into millionaires
"Passes caters to a diverse range of content creators, from lifestyle and gaming to music and podcasting. The platform's unique selling point is its focus on direct creator-fan engagement."
Get Involved
Become a Passes Creator
Shape the Future of Creator Commerce
© Passes™ Inc. All Rights Reserved.
Creators
See the Difference
Become Creator
Sign In
Sign Up
Resources
Help
Blog
Press
Guidelines
Company
Careers
Terms of Service
Privacy Policy
Team